Why Do Girls Want To Be Princesses?

Firms spend millions every single year in promoting the elevated admiration for young women towards becoming a princess. The countless number of Disney characters, cartoons portrayal, figures and even computer games, choose to exhibit the sovereign position as a true honour and one accessible for all.

Movies like The Princess Diaries, a Cinderella Story and Ella Enchanted have added a new edge on the benefits of being royalty. Not only do you reap in all the rewards normally attributed to the position, but additionally they project an ideology that even you and me can experience the princess lifestyle at home. For girls this is exactly what they need to restore their esteemed symbolism in becoming a princess and is where the companies really benefit.

Last year Forbes noted that Disney princesses came in as the no.1 bestselling licensed entertainment character merchandise. The range of various characters saw global sales of approximately 3 billion US dollars, equating to around 1.84 billion pounds. This is a clear example of how the popularity of movies, one of which aired over 75 years ago, has had a lasting impression on multiple generations through careful marketing.

This is highlighted with the frequent case of companies gaining more revenue from merchandising alone over collective box office sales for the original movie. Products are targeted to a segmented portion of the market audience and intensely boosted with promotional activity and a dream-like philosophy that it becomes irresistible for the end consumer. Additionally the prices of these clothes, figurines and toys are often so high that it's questionable for their worth in comparison with lesser branded alternatives available on the market, yet people still continue purchasing them.

With brand driven product sales on the one hand, the other side of the story meets an unpredicted change in the image of the princess. Kate Middleton has instantly become one of the most loved characters in the UK with modernising the conventional princess image with a down to earth and familiar likeable persona. Although much of her image has come from manifesting attributes originally given to Princess Diana, Kate Middleton has managed to win the countries hearts and asserted the idea that anyone truly can become a princess.

Even with the appearance of the modern day princess varying from the past, girls even today are highly motivated to come as close as possible to becoming a real life princess, which isn't always a bad thing. The idea of a princess demonstrates a respectful, honourable and dignifying character. A Princess is seen as someone that frequently helps others, through volunteering and donations, is a polite individual, with respect for those around her, but more importantly someone who is happy and has a positive outlook on life. If these are just some of the ideologies that are imprinted through expensive consumer driven profit centres, then maybe the clothes, accessories and toys are a small price to pay for a positive impact on your child.

Amelia Sparkles has been writing articles in this industry for a long time leaving many people considering her to be the expert of the industry. However in her latest article she used hair accessories wholesaler, Emelia Accessories, knowledge to enhance the information.

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